
Happy holidays, folks!
This was a large scope of showcasing IKEA collections connected to Autumn, Christmas, and New Year’s Eve celebrations. Our task was to create an array of assets for social media, out-of-home, and IKEA.com, all designed to inspire customers to to find reasons to celebrate from October until New Year’s Eve and ultimately to visit the store and/or shop online.
Project: Concept, Art direction & Film direction
Client: IKEA Marketing & Communication
TEAM
Copy: Kimberly Golen Malmberg | IKEA
Inteior designers: Emilia Ljungberg & Chiara Effori Lutteri | IKEA
Photographers: Emma Engkvist & Nicklas Rudfell | Freelance
POD: Nicklas Rudfell | Freelance