IKEA Smart safety

IKEA Smart safety products are small and smart sensors that can give customers a greater sense of comfort, convenience, and peace of mind at home. They can get hands-free light in a dark hall, a notification when a door at home is opened, and even an alarm when there’s a water leak.

Our task was to create social media films and images for the IKEA website to inspire awareness and generate interest in the new product segment and to activate customers to visit IKEA online and/or in stores.