Enjoy your outdoor space!

IKEA has a great range of outdoor products, textiles, and lighting. Customers will find everything they need to beautify their outdoor space during the bright and sunny time of year.
Our task was to excite customers with fun and accessible ideas for transforming their outdoor spaces into more attractive and inviting.

The communication package was designed to attract and activate consumers to visit IKEA online and in stores via social media reels, posts and out of home content. Our aim was to inspire them to think of their outdoor space as another room and turn it into their favourite place to spend a spring or summer day with key pieces from IKEA’s outdoor range.