Products that are easy to love
There’s a lot to like about IKEA products: good design, smart function, quality, sustainability, and affordable prices. But this scope was about more than all that. We focused on the value IKEA products bring to everyday life and the meaningful connections people can make with IKEA products, every day.
Like a speaker that brings new rhythm to a daily routine, or a pillow that makes sleep a little sweeter. There’s a wing chair that’ll last for years of doing nothing, and a lamp that’s so simple, it’s smart.
The selected products chosen for us to show case was a mix of designer icons, low price products and products with a sustainability and quality message.
The task was to create assets that strengthen the quality perception of the IKEA range and entertain while doing it.
The task was to create assets that strengthen the quality perception of the IKEA range and entertain while doing it.
Project: Concept & Art direction
Client: IKEA Marketing & Communication
TEAM
Copy: Rachel Hahn | Freelance
Styling: Joseph Abbott | IKEA
Film director: Karim Fakih | Uncut
POD: Christine Leuhusen | Freelance
Creative Directors: Amy Leo & Gabriel Blidö | IKEA
