The IKEA Ad products project was created to generate interest in IKEA as a whole and a desire for certain prioritised products for FY25. The Ad products communication take was to stay simple, relatable, and entertaining.

In this project my role was to ideate, conceptualise, art direct and to some extent also film direct.

Project: Concept, Art direction & Film direction
Client: IKEA Marketing & Communication

TEAM

Copy: Rachel Hahn | Freelance
Styling: Joseph Abbott | IKEA
Film direction: Fredrik Holmqvist | Redloop
POD: Mårten Linton | IKEA
Photographer: Fredrik Bjelkerud | Freelance