Hello spring!

From the beginning of April until the end of June people often spend more time outdoors, socialising and celebrating life’s big and small moments outdoors. It’s also a time when we find joy and energy in spending more time with friends, family and neighbours.

Our task was to create an activating spring campaign to help inspire and activate customers by showing them how easy and affordable it can be to celebrate in spring. The campaign was mainly built out for social media, but the content would also be used as OOH assets, content for IKEA.com and IKEA Family newsletter.